campaign toolkit
About the USO
The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation.
Since 1941, the USO has been the nation’s leading organization to serve the men and women in the U.S. military, and their families, throughout their time in uniform. From the moment they join, through their assignments and deployments, and as they transition back to their communities, the USO is always by their side.
The USO is not part of the federal government. A congressionally chartered, private nonprofit organization, the USO relies on the generosity of individuals, organizations and corporations to support our activities, and is powered by a family of volunteers to accomplish our mission.
About Military Appreciation Month
365 days a year, 7 days a week and 24 hours a day, members of the U.S. military are on call around the world, defending the interests and security of the nation.
May is Military Appreciation Month and is the perfect opportunity to express gratitude to America's military service members and their families for all that they do every day.
In 1999, the United States Senate passed a resolution proclaiming May as Military Appreciation Month, reminding Americans to celebrate this patriotic month that pays by paying tribute to those who have sacrificed so much for our freedom, and the American people continue to recognize May as Military Appreciation Month.
Although the entire month is designated to honoring past and present military members and their families, there are several, specific military holidays sprinkled throughout Military Appreciation Month itself, including Loyalty Day, VE Day, Military Spouse Appreciation Day, Mother’s Day, Armed Forces Day, Memorial Day, and others.
Campaign Webpage: USO.org/Military
How You Can Help
Show your appreciation for service members and their families during the month of May by:
- Sharing campaign social graphics and messages
- Encouraging your network to send messages of support through the USO
- Posting messages throughout the month
- Engaging with the USO on all social channels and resharing stories of service members
- Emailing your network using the message templates provided below
Military Appreciation Month
May 2023
Copy and paste the text below into Facebook, LinkedIn and Twitter
I am a proud supporter of U.S. military service members and their families. May is #MilitaryAppreciationMonth and there's no better time to express your gratitude by sending a message of support to these brave heroes. Learn more at USO.org/Military
Download Graphic
Copy and paste the text below into Facebook and LinkedIn:
U.S. military service members stand out for their commitment to our country. They are also sons and daughters, spouses and parents. They are athletes, scholars, musicians and so much more. Now is the time to show our gratitude for their sacrifice with a message of support. USO.org/Military
Copy and paste the text below into Twitter:
Service members stand out for their commitment to our country. They are also sons & daughters, spouses & parents. They are athletes, scholars & so much more. Show our gratitude for their sacrifice. Send a message. USO.org/Military #MilitaryAppreciationMonth
Download Graphic
Copy and paste the text below into Facebook and LinkedIn:
May is Military Appreciation Month. Now is the time to support deployed service members through the USO, because they leave their families behind to protect us at home, missing special moments and times shared with loved ones. Let's show our gratitude for their sacrifice. Send a message today. USO.org/Military
Copy and paste the text below into Twitter:
May is #MilitaryAppreciationMonth. Now is the time to support deployed service members through the USO because they leave families behind to protect us at home, missing special moments shared with loved ones. Let's show our gratitude by sending a message. USO.org/Military
Download Graphic
Copy and paste the text below into Facebook and LinkedIn:
May is Military Appreciation Month. Now is the time to show our service members how much you care about their safety and well-being, because they risk their lives and sacrifice so much. Send a message today. USO.org/Military
Copy and paste the text below into Twitter:
May is #MilitaryAppreciationMonth. Now is the time to show our service members how much you care about their safety and well-being, because they risk their lives and sacrifice so much. Send a message today. USO.org/Military
Armed Forces Day
May 20, 2023
Armed Forces Day is celebrated on the third Saturday in May, and it is the day Americans celebrate all of their military forces.
Unlike Veterans Day, which honors those who have previously served, and unlike Memorial Day, which honors those who died while serving, Armed Forces Day is the proper day to honor all men and women in uniform - both those currently serving and those who have previously served to defend our freedom.
Celebrate Armed Forces Day this year by thanking and supporting service members. Share our USO social media image.
Memorial Day
May 29, 2023
Memorial Day, which is celebrated on the last Monday in May, honors service members who have died in military service to the nation. Many American families choose to pay tribute to fallen service members on the day by visiting veterans cemeteries or memorials.
Additional Materials
If you have questions about this toolkit, please email marketing@uso.org
We believe that all Americans — united in spirit and action for our service members — can change lives, communities, our military and our country, all for the better.
The USO is a not-for-profit organization and not part of the Department of Defense (DoD). The appearance of DoD visual information does not imply or constitute DoD endorsement.